Race and inclusion are somewhat of a “funny” topic. Living in Britain, beauty, lifestyle products and magazines haven’t been very inclusive of people of colour. I have always purchased Vogue, and Marie Claire, gazed lovingly at new foundations, only to be disappointed at the realisation that these things weren’t for me.
It’s easy not to notice if you’re not affected by these things. Boots for instance… let’s look for a new hair dye…no one looks like me. The products aren’t aimed at non-European looking people with non-European types of hair. Yes, they may have a tiny little section for “Afro” hair, usually consisting of ‘Dark And Lovely’ products, all aimed at making my hair look sleek and straight or colour-wise, you get those orangey tones disguised as “Honey Blonde”. Sigh. I don’t want my hair to be straight. I like frizz…frizz is not thine enemy. These products just seem to be there, in my opinion, to show the world that they are including us. But in a way that isn’t really serious. Like, here you go look – we DO cater to you! Pat on the back for us. *Side eye.
As for the beauty section, you get brands advertising the fact they have products in many shades… shades? Shades from light to dark, with dark being a light shade of Beyoncé. Even I can’t buy these things. It’s annoying that in 2016, I can’t just go to a local high street and purchase make-up or hair products. It’s always in specialist stores or Bobbie Brown. Thank you Bobbie Brown. ALTHOUGH, Bobbie, can you tell your stores to stop hiding the darker shades. I have to specifically ask to see them. I don’t like that. It’s like you have a certain amount of room on the counter and decided not to have the darker shades on show. Again, we’re included…but we just need to ask.
Now, here comes a new Subscription box that includes us, it’s by us and for us. It’s like FUBU packaged in a little black box of goodies.
My Ebony Box – The UK’s FIRST lifestyle subscription box for women of colour! My Ebony Box is a monthly subscription box curated for women of colour and each box will feature established, boutique and independent brands. A one stop shop to self-care featuring hair, skin, lifestyle, treats, arts and cultural products, helping you to empower, uplift and enrich your mind, body and soul.
I have to admit, when I received My Ebony Box I squealed. When I opened it and saw all the treats, I squealed even louder lol. So many cute and quirky items aimed at me…little old me has finally been included! And before I get served with a bottle of haterade, this isn’t about exclusion. There are millions of “beauty or lifestyle” subscription boxes out there. And I’m pretty sure, none of these have ever included any products that will lay my edges or even knows what that means. So again, let me enjoy being a part of something great. Just be happy someone made this, therefore including us within the world of subscription boxes. Thank You My Ebony Box, you made this lady of colour very happy.
Take a look at My Ebony Box’s insta, there are lots of fabulous positive posts along with snippets of featured products.
Sareta Fontaine is the founder of Kiki Blah-Blah; a modern lifestyle blog aimed initially at mum’s but has since grown. Since 2016, Sareta has worked on the platform, both designing and creating a space for other bloggers to share their thoughts and feelings, while also sharing hers.