“Kidult and Co was started with a purpose; to make children’s clothing that broke the mould. To take a stand against the tide of pink for girls and blue for boys!”
Children’s clothing has taken a far step from the pink frills and blue dungarees that were solely for their advertised genders. Although larger chain brands are sticking religiously to their Boys and Girls sections there has been an increase of incredible independent brands that have made it their mission to give us parents and our small people gender neutral clothing which, not only can be easily handed down to siblings regardless of where on the gender scale they fall but is cool, fresh and witty.
Kidult and Co is one of those brands whose name and slogans has gained popularity via Instagram and other social media platforms, and rightly so. Their collections consist of slogan tees, accessories including hats and backpacks and even a section where you can personalise their apparel. Since the beginning, Kidult and Co has been a monochrome lovers’ dream. Until this summer, when they released a brighter version of their previous collections with some added fresh ideas; their latest collection featuring beautiful designs permeated with a rainbow of colours.
We adore Kidult and Co, the quality and durability of their clothes is amazing. There’s nothing worse than a scratchy t-shirt your toddler refuses to wear and then the first time they wear it for longer than 20 minutes you can see the seams falling apart. You’ll find none of that here. I know too well the struggle of trying to find fashionable clothes for my two littles with not much money to throw about. Feeling as if not only are your kids going to be knocking about in that £5 bargain sweatshirt till the end of time but that you could end up having to up-cycle it for yourself at some stage. This is what drew me to Kidult and Co, their prices will not have you trying to decide whether they’re worth selling your house for. Though their items do cost a small bit more than most average high street shops, you do get clothing that has such an attention to detail kind of love put into it and can really take a battering, as my 3-year-old has proved time and time again. (Keep an eye on the Kidult and Co Instagram feed, and you’ll often catch yourself a discount code).
Also, if you’ve ever wanted to twin with your best mini pal but the idea of a smiley tractor or a ballerina kangaroo emblazoned across your chest doesn’t light your world on fire, then their adult range could put a little bit of a ‘twinsies’ pep in your step. Nearly every design available for kids is also available in Adult sizes up to XXL. So, plus size mamas and papas, you are not excluded either.
What it really comes down to is that Kidult and Co is a brand full of gender-neutral fun and will be a product you can be proud to have gracing your child’s wardrobe all year round.
*Items were gifted to style and review, and of course, all thoughts and opinions were the authors own*
Tasha Kelly is a 28-year-old mother of two. An Essex native currently living in Donegal with her family. You can normally find her writing over at tashakelly.wordpress.com about cruelty-free cosmetics, food and vegan living. Alongside her normal family life, she also spends her days managing her eldest’s type 1 diabetes, which is where her love of kids fashion started. As a way for her and her daughter to connect outside of the daily regime of Insulin and carb counting.
*All thoughts and opinions remain the authors own and do not necessarily reflect the sentiments of Kiki Blah-Blah.
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